Posted 26 March 2020

Two creative exercises to maintain inspiration levels from home, by team Anyways

As we find ourselves trading in the outside world for the inside, finding inspiration and motivation can be that bit tougher. Trips to galleries, chance encounters and walls of Post-It notes have been replaced by endless video chats and Slack notifications. It’s all too easy to feel stagnant, so how can you keep your creative brain fit and healthy? This week, we’re looking to our sister company Anyways to find out how the team are maintaining inspiration levels with two exercises: 54321 and Creative Catch Up.

Founded in 2012, Anyways is a creative studio whose work spans a huge range of disciplines, from the experiential, animation and illustration projects. But if there’s one thing that binds everything together, it’s their playful and innovative ideas. Since setting up disparate home offices a couple of weeks ago, they explain how they’ve been able to translate two of their creative traditions for the digital world, to maintain a sense of fun and idea-generation that is so intrinsic to their output.

‘54321’

Dreamt up by creative Adam Morton-Delaney, 54321 is a creative exercise consisting of quick-fire briefs that the team complete every morning, before the working day begins.

The mechanic is simple – a brief is sent via a Slack channel every morning and the team each complete it in just five minutes. The briefs themselves are short and sweet; for example, ‘Design a pair of shoes intended for kicking ass.’ Easy right?

Why does it exist?
At a time where we’re being distracted by news and open tabs, Anyways felt it was vital to provide creative focus, and to get the team away from their screens for a moment. With each brief varying massively, the team explain that they are designed “to stretch our brains” with a new line of thought, as an uplifting way to get the day started.

Below are some examples of a responses to the brief ‘Design a pair of pyjamas for sleepwalkers’:

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Example responses from the Anyways team

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Example responses from the Anyways team

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Example responses from the Anyways team

‘Creative Catch Up’

Creative Catch Up is a weekly session where Anyways’ creative team come together and press pause on the working week, as a chance to share ideas and get making. It can take many different forms, with a new agenda or exercise leading each one, and currently takes place on Google Hangouts. This week, for example, the team set themselves the task of creating a totem or sculpture to keep them feeling positive, using objects from their homes.

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Anyways Creative Catch Up brief

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Anyways Creative Catch Up brief

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Anyways Creative Catch Up brief

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Anyways Creative Catch Up brief

Why does it exist?
Anyways are a busy bunch, and as creatives Ellen Turnill Montoya and Charlie Sheppard tell us, “It’s been a great way to get together and share ideas and our creativity. The initiative has evolved from a meeting to discuss project work, to include workshops, brainstorms, creative exercises and inspiration sessions.” And as the team went remote, they felt it was important to make it work virtually; “this way we get to create and see everyone else’s living rooms at the same time, which is surely a bonus,” share Ellen and Charlie.

Below are some examples of a responses to the brief ‘Create a totem or sculpture using objects from your house’:

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Example response to the brief

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Example response to the brief

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Example response to the brief

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Example response to the brief

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Example response to the brief

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Example response to the brief

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Written by Creative Lives in Progress
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