Last year Emma was ranked 17th among the 30 most creative women in advertising, and recently featured in BBC documentary, The Art Of The Meme.

The creative lead at Spotify, Emma first talks to us about the work culture at Spotify, and the interplay between audio and visual elements in her current role.

Before making the leap into the world of big tech companies, Emma previously held internships and junior positions with creative agencies. It was the emphasis on thinking and strategising that drew her to these, over traditional design roles.

Emma describes her CV as particularly “millennial”, referring to her former roles at Snapchat and Twitter, where she worked as “emoji specialist” – creating custom emojis for trending hashtags.

Looking back at the creative challenges she’s faced in her career, finally, Emma shares her tips on applying for strategy-based design jobs, and creative roles more generally.