Creative Lives
Meet the creatives making the industry thrive, covering early beginnings to what a typical working day looks like.
Creative Lives
Sam Russell, copywriter at Reed Words, discusses finding his calling
Creative Lives
Reed Words’ client services manager Laura Potter: “It’s not the job title that’s important, but whether you enjoy it”
Creative Lives
Reed Words’ senior writer Afy Nou on developing opinions, changing post-uni prose style and compiling a strong portfolio
Creative Lives
Director of photography Rina Yang talks exceeding your director’s expectations and following heart above money
Creative Lives
Ciaran McCarthy, Group Creative Director at R/GA, on recreating The Prodigy’s Firestarter and the essential reading for creatives
Creative Lives
“Be kind, patient and gracious” Why relationships are vital to Studio Makgill’s project manager Roxy Rafter
Creative Lives
“More hours doesn’t always mean more or better work” Studio Makgill’s design director Oliver Tyrrell
Creative Lives
Designer Laura Darby on attitude, being attentive and how every day is a school day
Creative Lives
Pragmatic freelance photography producer Vinita Davé on multitasking and thinking on your feet
Written by
Laura Snoad
Creative Lives
“If the producer looks flustered, it will impact everyone” James Guy Head of Broadcast at Wieden + Kennedy London
Creative Lives
“Being a designer can actually be really fluid” – Elise Santangelo, design director at DesignStudio
Creative Lives
Amelia Leuzzi, designer at DesignStudio, on thinking big and having fun
Creative Lives
“Keep things short. Don’t use fancy words” DesignStudio’s copywriter Liam Hill
Creative Lives
“Every project I work on teaches me something new” – Paul Irwin, senior project manager at DesignStudio
Creative Lives
Freelancing, failure and creative freedom: Communications consultant Naomi Oluleye
Creative Lives
Animation director Paul Layzell chats learning on the job, developing a style and the narcissism of social media
Creative Lives
“The projects that are the biggest pain in the ass end up being the ones you learn most from” Christos Savvides, senior digital producer at 4creative
Creative Lives
“Work harder and smarter than everyone else. Stay lucky. Be nice”: 4creative’s creative director Dan Watts
Creative Lives
Be opinionated, listen to people and learn how to deal with criticism: Tim Fellowes, senior designer at 4creative
Creative Lives
4creative’s senior producer Fiona Wright on finding your place in the working world and keeping an eye on the bigger picture
Creative Lives
Full-time fun, part-time panic: 4creative’s Stacey Bird and Jack Croft on takings risks and being resilient
Creative Lives
London-based creative director and designer Bruce Usher on running his own one-man studio
Creative Lives
Hastings-based illustrator Ben Newman on building relationships, writing for children and weathering bad reviews
Creative Lives
Nexus’ creative producer Beccy McCray on going from a “university slacker to pulling my socks up overnight”