The role of an account director differs from that of an account manager, in that where the account manager will focus on a company's relationships with particular clients through the management of sales and day-to-day customer-facing operations, the account director will have more supervisory, planning and leadership duties. It is their responsibility to advise and coordinate account managers and executive staff, set long and short term company goals and objectives, evaluate and provide feedback for account managers, and maintain communicate within the company, with senior management and with external stakeholders. The role suits someone with a background in business or sales.

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