A colourist will put the finishing touches on picture elements of a film or television programme. Altering and enhancing the colour of the picture enables them to aid the storytelling process by indicating a sense of time, tone and mood. They also help to ensure visual continuity, making sure that all the scenes match each other, so that nothing looks or feels out of place. Colouring is often a very collaborative process, and colourists will often work on a finishing team alongside a sound mixer and online editor. A colourist will have a good eye for composition, understanding of filming processes as well as an ability to use post-production and editing software.

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