Content strategy encompasses writing, images and other media. A content strategist is responsible for planning and delivering this content in a way that is coherent, engaging, visually appealing, well-structured, accessible and relevant to purpose. They must be aware of content in other related sectors, decide what needs to be delivered and how, often commission images or pieces of writing, and coordinate the different elements to create a total user, reader or viewer experience.

Please Note: The world of creative careers is broad and ever-evolving. While our descriptions aim to capture the essence of a role, we appreciate that no two jobs will be the same. We’re always looking to grow, expand and add to these roles, so if you feel we are missing something please let us know!