Given its enormous breadth, the role of the graphic designer is hard to pigeonhole. Aside from the obvious visual communication, the role can involve strategy, art direction, illustration, production, copywriting, web design, programming, and – for the really struggling clients – a little bit of therapy. More often than not, the aim is to create innovative work that inspires the audience to act, buy, or think differently about a brand or organisation, whether its developing a bells and whistles corporate identity or the scruffiest of zines.

Please Note: The world of creative careers is broad and ever-evolving. While our descriptions aim to capture the essence of a role, we appreciate that no two jobs will be the same. We’re always looking to grow, expand and add to these roles, so if you feel we are missing something please let us know!