The job of an image researcher is to locate and obtain permissions for images, which will then be used across a range of media and products, including advertising, publications, books, catalogues, web content and visual marketing. Image researching involves carrying out research using a variety of sources such as online image banks, stock photo libraries and photography archives, then negotiating prices to obtain the rights to use images, and building up digital archives and catalogues of images. The role functions alongside and in collaboration with other professions like writers, designers, artists and editors. An understanding of the client's creative direction, style and tone is necessary, hence many image researchers have a background in the visual arts.
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