Promo producers come up with ideas to promote television shows. Looking to engage with audiences, a good trailer has the potential to attract new viewers. Normally working within television companies, they will write copy, scripts, direct and edit promotional films and trailers – anything from 30 to 60 seconds long. As their role takes them from their desks to directing photoshoots on location, a broad skill set is required, including: knowledge of editing software and programmes, alongside a calm head and an eye for composition and performance.

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