Marketing Workshop with Clare Ferris from Motive Unknown
Attitude is Everything
Join us for an engaging and practical marketing workshop tailored specifically for developing artists looking to grow their careers. Led by Clare Ferris, Senior Marketing Manager at Motive Unknown, this session is designed to equip artists with the knowledge and tools to navigate the essentials of music marketing in today’s fast-paced industry.
With over five years of experience at Motive Unknown, Clare has worked on campaigns for artists at every stage of their journey—from grassroots DIY musicians to established acts like Arctic Monkeys, Robbie Williams, and Jungle. Her insights into the challenges and opportunities faced by emerging artists make her the perfect guide for this in-person session.
This workshop will explore:
- Fundamentals of good marketing practice, providing artists with a strong foundation to build their promotional efforts.
- Key elements of audience building, content strategy, and the importance of storytelling in connecting with fans.
- When to invest in paid marketing - evaluating milestones, resources, and goals to determine when an artist is prepared to take this step when on a budget.
- A live demonstration of how to book basic ads on social media platforms like Instagram, YouTube and TikTok, including creating effective assets and copy to targeting the right audience.