Lots of agencies say they are different. But when you really look, very little sets them apart.

Since the beginning, Anomaly has been defined by three foundational pillars, one of which is rooted in the power of strategy. The team’s deep foundations in business, cultural, consumer and brand strategy are all underpinned by data, research and insights. Combined with a progressive approach to communications strategy, this ultimately leads to game-changing work for clients.

Critical to the way it runs, the team at Anomaly is also made up of varying skillsets that would normally be scattered between several different agencies.

Driven by a sense of purpose and strong values, Anomaly’s mission is “to be the acknowledged change agent of the communications industry” – which means never accepting the industry’s status quo.

It means breaking down silos; focusing on the business challenge and recommending what it thinks is the best answer – not just the answer that suits a narrow set of skills (like a traditional advertising agency, where of course, the answer is always ads!)

With a strong, values-led culture, Anomaly continually invests in its people, especially as the team are now working in a more hybrid way – taking care to better understand and improve digital connection. The company does this through various methods.

To increase and encourage shared knowledge across the team, Anomaly’s “Training Curriculum” platform includes personal development courses, a speaker series and leadership Q&As. Not to mention a content series entirely by, and featuring, Anomaly staff. This is all in service of keeping skills sharp, minds open and most importantly – maintaining the culture and connection that defines the company, its people and what makes Anomaly special.

The company also has Anomaly House, designed as a complement to official healthcare providers that enables the team to embrace wellbeing and community through fitness, mindfulness, social clubs and therapy.

Talent is a global priority at Anomaly. It believes that greater racial, gender and socio-economic diversity isn’t just a social imperative, but a commercial one too. It makes the company more competitive, more creative and a much more compelling place to work.

Anomaly is completely committed to driving greater equity within the company. Junior employees are offered internal mentoring, access to a bespoke training platform, external courses, third-party training and learning and committee opportunities.

The company also partners with various organisations and platforms that enable Anomaly to share its knowledge and expertise, while building networks and meeting emerging talent.