Studio Juice is an independent brand agency that builds iconic brands and helps them grow. Home to a multidisciplinary team who are driven by impactful storytelling and good design, their work allows world-recognised names to challenge the status quo.
An eclectic range of clients within food and beverage (Camden Town Brewery), fashion and lifestyle (New Era), entertainment (Island Records) and sport (Major League Baseball) keeps their output consistently original and influential.
Studio Juice is supported by production company Loot Productions, who also work independently on award-winning film and photography projects for global heavyweights like New Era, Stella Artois, Apple and Ford Motor Co, from editorial shoots to TV adverts and campaigns.
Founded in 2007, the agency has called London home throughout its 17 years. It currently operates in Clerkenwell – just a stone’s throw from Exmouth Market - with a close-knit team who either work in creative, design, production or client services.
Their studio is set up to encourage free collaboration and creative focus, which is the backbone of their interdisciplinary philosophy.
Loot Productions branched out as a dedicated production company in 2020, but continues to work within the same space, allowing them to work seamlessly with Studio Juice on collaborative projects to deliver the best that both teams have to offer.
The agency has a bold but simple mission: to design iconic brands and create super fans. This comes from an understanding of the way brands need to work today: collaboratively and with cultural relevance.
These values define their multidisciplinary approach, made possible by a group of talented and committed people who draw from a diverse mix of backgrounds (including music, fashion, sport and art) to give clients a sharp creative perspective.
The common thread is a desire to create work that matters in the real world, gets people excited about the things they love, and adds to the cultural conversation.
Doing good work means surrounding yourself with people who stay excited about the world around them, and this idea is embedded in the day-to-day of Studio Juice. The agency’s interdisciplinary style wouldn’t be possible without a similarly eclectic approach to company culture.
This is down to the people who show up for one another each day. Across the board, there’s mutual respect for everyone’s individual talents, with the kind of enthusiasm and light-heartedness that keeps the team collaborating playfully – whether that’s around the table or on a monthly social. And it shows: some senior team members started out at Studio Juice at an entry level.
The belief at Studio Juice is that entry-level should mean just that: entry into a creative environment, where junior team members can apply the skills they have while sharpening their experience. Everyone has an equal voice at the table.
To deliver work for brands that’s culturally resonant in the world today, you have to represent that world in the creative process. With that in mind, the agency is committed to nurturing fresh creative talent, often running portfolio reviews or speaking at Universities.