Nice and Serious
Nice and Serious believes in making creative work the world needs. As a company, their pledge is to only work on projects that will help to change minds, and ultimately inspire people to demand better. For over ten years, they’ve worked with innovative, purpose-led brands. It is also one of a small number of agencies to have achieved B-Corp Certification.
Inside the Company
Nice and Serious was founded in London in 2008 by Ben and Tom. The pair imagined a company which would bring brilliant communications to the charities and organisations that supported the causes they believed in most. Their aim was to help make the science understandable, help charities to reach more people and help brands use their influence for good. Since then, Nice and Serious has helped hundreds of organisations to have positive impact, all over the world. First specialising in video production, the agency has grown into a full service creative studio with a team of 20, comprising an inspired mix of filmmakers, strategists, coders, designers, creatives, editors and client services.
Mission and Vision
Nice and Serious believes advertising can drive change but criticizes mainstream ads for creating false needs and promoting unsustainable standards. Their manifesto champions bold action, supporting those fixing problems rather than maintaining the status quo. The company follows four core values. Buckle up: staying true to beliefs takes courage, especially on tough issues. Back one another: inclusivity ensures all voices are heard. Think again: big challenges require fresh thinking and starting over when needed. Make it brilliant: go beyond “good enough” to create work that inspires change. To stay true to its values, the team uses the Moral Compass, voting on briefs to ensure alignment with their principles.
The Nice and Serious Team
Culture and Benefits
Nice and Serious judges itself to be only as strong as its people. When adding to the team, it looks for those who have serious skills and an insatiable passion for social and environmental issues. In terms of company benefits, all team members have access to schemes such as flexible working, enhanced maternity and paternity pay, bonus schemes, passion project time through Nice Works (the internal passion project initiative), a Headspace subscription, an eye care allowance and an annual personal training budget.
Opportunities
Nice and Serious is currently working on an entry-level recruitment programme, which will offer internships, video-shoot internships and mentoring opportunities. More details to come soon.