Company Partner

OK COOL

OK COOL

OK COOL is a culture-first creative agency with teams in London, New York, and Sydney. We specialise in social-native storytelling blending strategy, creativity, and creator partnerships to help brands show up authentically where culture actually happens.

TypeCreative Agency
LocationLondon
Founded2016
Employees50

Inside the Company

OK COOL are a collective of strategists, creatives, and tastemakers who don’t just follow the zeitgeist; we shape it. From insight-led campaigns to always-on content and paid social, we turn brands into culturally relevant voices that people want to engage with. Founded in 2016 in London by social media experts Liz Stone and Jolyon Varley, who set out with the vision of creating the world’s best creative agency focused on social media. The agency has since grown its global footprint, with over 100 team members and headquarters in the UK, US and APAC. In 2026, OK COOL joined Residence, a global network of creative companies.

Mission and Vision

Ethos: We humanise brands. We connect them to (sub)cultures. We make cool content that converts. Personality: We are enthusiasts. For people, ideas and ‘the narcotic tingle of possibility’. When you work at the frontline of youth culture and countercultures, it’s impossible not to be an enthusiast. There are no passengers at OK COOL. Nobody is treading water. This wasn’t anyone’s second favorite agency they applied for. Everyone is here for expansion. Expansion of their careers, their minds and be exposed to a genuinely once-in-a-lifetime journey of business growth at the cultural and technological frontiers.

Culture and Benefits

Within the team, the company places a strong emphasis on culture, ensuring core values are reflected in day-to-day working life. Collaboration, connection and celebrating wins are central to how we work, supported by quarterly town halls that align teams, share updates and celebrate success. Our Culture Club plays a key role in shaping the team experience, bringing the vibes through regular events, fun activities and celebrations of cultural moments. Benefits include 25 days’ annual leave plus 8 bank holidays, an extra birthday day off with a gift voucher, Christmas closure, early-finish Fridays at 3:45pm, a monthly HEKA wellness allowance, and a pension plan

Opportunities

In terms of entry level talent, we’re committed to creating an environment where people can learn, feel supported, and grow within the team. A key initiative is the OK COOL Summer School, held each July, which gives interns hands on exposure to agency life through shadowing, task ownership, creative development, and cross disciplinary collaboration. Interns leave with a clear understanding of their discipline and how an agency operates holistically. Junior team members are paired with a buddy in a similar role and receive ongoing mentorship from their line managers, ensuring support, guidance, and opportunities to develop their skills.

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