How to answer creative briefs with the Adobe Creative Apprenticeship (UK)
We’re continuing our event series with the Adobe Creative Apprenticeship, exploring how to approach creative briefs with confidence and develop your ideas. Register now and join us on Thursday 30 April.
Responding to a brief is a core element of creative work, but knowing where to start can be the hardest part.
To help, we’re teaming up with the Adobe Creative Apprenticeship to bring you two free online events this April. Across the series, you’ll hear from creatives about how they build portfolios, approach briefs and turn ideas into opportunities.
Whether you’re studying, working on your first projects or starting to take on freelance work, this session is designed to give you practical insight you can use right away.
Event 2: How to answer creative briefs
We’ll explore how to break down a brief, generate ideas and develop them into interesting creative outcomes.
In this session, you’ll hear from designer Marcus Kerr and creative director Janice Ahn about how they approach briefs in real projects, from first interpretation through to developing and presenting ideas.
This is the second of a two-part event series with the Adobe Creative Apprenticeship. Check out the first event here all about personal projects here.
Where and when?
- 🗓️ Thursday 30 April
- ⏰ 6pm to 8pm BST
- 💻 Online (Zoom)
Who can register?
This event is open to early-career creatives (aged 18 and over) across the UK, including:
- Self-taught creatives
- Students or recent grads
- Those switching careers
If you are based in the US and Canada and would like to attend, click here.
What you’ll learn
- How to break down a creative brief
- Approaches to research, inspiration and idea generation
- How feedback shapes the creative process
- How to present your work clearly and confidently
- How the Adobe Creative Apprenticeship programme is opening doors to paid industry experience
You’ll also have the chance to ask questions during a live Q&A.
Who will be there?
Janice Ahn
An award-winning creative director and designer at BUCK, Janice works across motion, branding and illustration with clients including Apple, Meta and Google. As part of the BUCK team, she recently worked with Apple Music to create the intro and outro for Bad Bunny’s Super Bowl Halftime Show performance.
Janice's work on Apple Music's intro and outro for Bad Bunny's Super Bowl performance
Marcus Kerr
London-based graphic designer Marcus currently works at Studio Bergini. His practice focuses on typography and design systems, exploring how design can facilitate conversation, awareness and connection across formats including exhibition design, publications and workshops.
The event will be hosted by Cyn Lagos. Cyn is an artist, creative technologist and founder of Lagos Studios, an Austin-based consultancy specialising in street photography, graphic design and emerging AI education. Since becoming the first Latinx female Adobe Creative Resident in 2019, she has dedicated her career to expanding access to visual education and helping creators adapt to new tools with confidence.
How to register
1. Sign in or create a free account
2. Head to the sidebar on this page to register for this event
If you're in the US, please register through the US event page so we can make sure you have the right link and everything you need to join us.
This is the second of a two-part event series with the Adobe Creative Apprenticeship. Check out the first event all about personal projects here.