Content Executive
Publicis Groupe UK
Job Purpose To develop and execute our clients’ overall digital content strategy with a focus on content marketing for SEO, UX and AI, with some social media. This is a client-facing role.
Company Description
Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world’s leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.
Who We Are in the UK?
Spark Foundry, the Acceleration Agency.
We help brands to identify, learn and respond to opportunities faster than the competition.
Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.
We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.
Come be an accelerator with us.
How we accelerate
- Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
- Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
- Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
- Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
- People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers
Our Commitment
We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.
As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.
Overview
Job Purpose
To develop and execute our clients’ overall digital content strategy with a focus on content marketing for SEO, UX and AI, with some social media. This is a client-facing role.
The Role
Our award-winning Performance Experience team within Spark Foundry is looking for a talented SEO and AI Content Executive / Copywriter to join our fast-growing Content Experience team. The role is perfect for a person who can mix creative customer-focused writing skills with data-driven analysis and SEO / AI experience.
Reporting into the Content Manager, you will be combining SEO keyword research, AI prompt engineering and citation analysis, gap analysis, topical keyword clustering, data research and on-page optimisation with ideating and creating website and organic social, content for a range of clients. You will take responsibility for delivering high quality work to agreed deadlines, and ensuring you are proactive in developing your search insight and research skills.
Responsibilities
Key Responsibilities
- Writing editorial and product content for a range of client to deliver a great content experience
- Delivering consistently high-quality outputs i.e. blog posts, product pages, meta data, onsite optimisations, presentations, editorial content ideas, video and other content asset ideas, digital PR and outreach content etc.
- Developing an understanding of the role the content plays in forming strong foundations to ensure wider marketing activity can meet business objectives and digital KPIs
- Developing the ability to use industry reporting, analysis and insight tools, such as Google Analytics, Google Search Console, Keyword Planner, SemRush, Ahrefs, etc
- Analysing performance data to produce content reports and find the areas in need of improvement
- Gaining a wider knowledge of Performance Experience across SEO, content and AI including the ability to execute various aspects of onsite and offsite, with close support from the performance excperience managers
- Supporting managers and directors on ad hoc client’s requests
- Keeping up to date with all content industry developments and driving innovation in content marketing
- Consistently accurate time management and delivering the tasks on schedule and with minimal supervision
- Effective and confident contribution to team meetings, client meetings and the pitch and sales process.
Qualifications
Key Requirements
- Educational or other background in language studies, marketing, media, creative writing, journalism or literature
- Exceptional writing skills and sense of writing style
- An understanding of content for SEO and Ai, including monitoring and researching trend data / keywords
- On-page and off-page optimisation
- Up-to-date knowledge of best practices for copywriting and video content creation
- Familiar with SERPs best practice and AI in SEO trends
- Proven examples of writing/creating compelling content for digital platforms
- Good understanding of measuring content and SEO / AI performance and reporting
- Can-do attitude with the ability to action constructive feedback from clients
- Good attention to detail with excellent proofing and QAing skills
- Creative approach to work and strong prioritisation skills
- A proficiency of Excel & PowerPoint
- Social video experience would be a bonus
Additional Information
Employees joining The Pack, which is an early careers programme that connects, supports and develops you to kick-start your career with us, initially start with an annual salary of £28,850.
The recruitment process
- Step 1: Apply and get started!
- Step 2: Show us what you’ve got – complete some fun, interactive tasks through Arctic Shores’ assessment. Look out for this in your emails following your application!
- Step 3: A quick chat with a recruiter to get to know you better and for you to ask any questions and let us know if you require any adjustments.
- Step 4: Join us for a virtual assessment day where you can showcase your skills and strengths.
- Step 5: We’ll give you feedback, post assessment day, whether or not we move forward with your application.
Spark has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
How to Apply
https://careers-publicisgroupe.icims.com/jobs/121835/content-executive/job?mode=?mode=apply&iis=Job+Board&iisn=Creative+Lives+in+Progress
While we have publicised this opportunity, please note that: (i) the application and selection process is managed by the advertising company/organisation; and (ii) we rely on them to: provide accurate, up-to-date details about themselves and the opportunity; ensure that opportunities are ethical and paid fairly. To report a listing, please email [email protected].