OpportunityMother London, 10 Redchurch St, London E2 7DDUK

First Concepts Creative Sprint with Granola, at Mother London

First Concepts

First Concepts
TypeCompetition
In-Person/RemoteOn-Site
Closing Date15th September 2026
Apply before 15th September 2026
See all opportunities

A live creative competition at Mother London. 40 emerging creatives take a real Granola brief from brief to concept in 90 minutes, pitching to a leading judging panel. Enter solo or as a team.

On 17th September, First Concepts is bringing 40 of London's most promising emerging creatives together at Mother London for a live creative sprint.

The format is simple. Granola, the AI notepad fresh off one of the year's most talked about rebrands, sets a real creative challenge they're working on right now. You get the brief on the night, then 90 minutes in First Concepts to build out your concepts and territories. Finalists pitch live, and the judges pick a winner in the room.

The judging panel: Tom Bender (Executive Creative Director, Mother), Tom Roach (VP Brand Strategy, Jellyfish) and Laura Jordan Bambach (Founder & CCO of Uncharted, former President of D&AD).

This is a chance to work a real brand problem rather than a spec brief, show your thinking in front of some of the sharpest judges in the industry, and leave with work for your portfolio. If Granola takes a concept forward, the creative behind it is brought on freelance or paid for the work.

First Concepts is an AI native workspace where creative teams build ideas, used by award winning creatives at Mother, Nice&Frank and 72andSunny.

The evening runs 6pm to 9pm, and it's free to enter.

How to Apply

Apply through the Luma link with your portfolio and LinkedIn. You can enter solo or as a team. Places are limited and applications are reviewed as they come in, so apply early. Closing 16th September.

While we have publicised this opportunity, please note that: (i) the application and selection process is managed by the advertising company/organisation; and (ii) we rely on them to: provide accurate, up-to-date details about themselves and the opportunity; ensure that opportunities are ethical and paid fairly. To report a listing, please email [email protected].