Everything you need to start freelancing as a creative
Chapters
Thinking about freelancing? We've brought together our best advice on everything from finding clients and setting your rates to contracts, invoices and pitching for work, so you can start your freelance creative career with confidence.
Should you go freelance?
Freelancing can offer flexibility, variety and the chance to shape your own career. It can also come with uncertainty, irregular income and plenty of self-promotion. Before you start looking for clients, it's worth considering whether freelance life is actually the right fit for you.
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Getting started
Starting a freelance career involves more than finding someone willing to pay you. You'll need to think about how you organise your workload and prepare for the practical realities of self-employment.
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Finding clients
Finding your first client can feel like the biggest hurdle when you're starting out. The good news is that freelance work comes from all sorts of places, including job boards, referrals, creative communities and former colleagues.
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Pricing your work
One of the hardest parts of freelancing is figuring out what to charge. Rates vary hugely depending on your experience, discipline and the type of clients you're working with.
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Winning work
Landing freelance projects often comes down to how clearly you can communicate your ideas and experience.
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Contracts and protecting yourself
Contracts help prevent misunderstandings, set expectations and protect both you and your client. Getting them right from the start can save a lot of stress later on.
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Getting paid
Creative work doesn't end when the project is delivered. You'll also need systems for invoicing, tracking payments and following up professionally when clients are slow to pay.
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Making freelance life sustainable
Freelancing isn't just about landing your first client. It's about building a career that can support you over the long term. Here's how creatives in our community have navigated the highs, lows and realities of freelance life.
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- How to build a freelance career that lasts, from The Photography Foundation
- How to kick-start a sustainable illustration freelance career, by The AOI
- How to survive the dreaded freelance lull
- Tips on navigating a freelance career in illustration, from Michael Driver
- Meg Parrott: “I went freelance when my dream job was breaking me”
