DesignAdvertisingStrategy and Research
Content Strategist
Helps plan what content a brand creates, who it is for and where it appears. Supports audience research, content calendars and briefs, working with writers, designers and marketing teams.
Salary Information
Junior: £40k–£50k (Major Players benchmark: Junior Strategist/Planner; a broader strategy comparison) | Established: £55k–£65k (Major Players benchmark: Content Strategist)
Career Progression
Junior Content Strategist > Content Strategist > Senior Content Strategist > Head of Content / Content Strategy Director
