DesignAdvertisingStrategy and Research
Junior Planner
Uses research, culture and audience insight to help teams understand the problem before jumping to ideas. Shapes positioning, messaging and creative direction.
Salary Information
Junior: £40k–£50k (Major Players benchmark: Junior Strategist / Planner) | Mid: £45k–£60k (Major Players benchmark: Mid Strategist / Planner)
Career Progression
Junior Planner / Strategist > Mid Strategist > Senior Strategist > Strategy Director
