Affinity launched in 2014 and is an award-winning suite of professional studio-grade apps.
Meticulously designed for creatives by creatives – it has become a widely sought-after solution – from professional editorial layouts to precise, powerful photo editing and complex graphic and vector design.
You might have heard of Canva – the free online visual communication platform trusted by over 200 million users every month. Well, it acquired Affinity in 2024 and set its sights on empowering every kind of designer, including professional creatives.
Canva features a simple drag-and-drop user interface and a wide range of templates, including presentations, documents, websites, social media graphics, posters, apparel, and videos. Plus, with a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful.
Together, Canva and Affinity are now on a mission to empower every kind of team and organisation to achieve their goals worldwide.
With Affinity based in the vibrant, creative hub of Nottingham and Canva’s European headquarters in Shoreditch, London, the UK has become one of the main hubs for Canva globally.
Teams across the UK include creative, sales, data, and marketing, and is home to some of the regional heads of departments.
In 2023, Canva announced the expansion of its Europe headquarters, with the addition of two new buildings around Hoxton Square.
The expanded campus will feature new event spaces and wellness facilities and be a central hub for teams across the UK, Europe, and globally to come together.
Canva and Affinity took advantage of the UK’s vibrant startup scene to grow its team and technology.
Through acquisitions like this, Canva's been able to evolve and scale its platform to meet the needs of larger enterprises as the company empowers every person in every organisation to design.
The past few years have seen a dramatic increase in the need for effective, efficient, and compelling visual communication. From internal communications teams producing onboarding materials to marketing teams scaling global campaigns, the world of work is becoming an increasingly visual place. As the volume of content and channels increase, designers have become inundated, spending more time editing and less time creating.
Canva is now the all-in-one visual communication platform providing 190 million monthly users with the right tools to unlock the full spectrum of design at every level and stage of the design journey.
With Affinity joining the Canva family, together they provide an end to end mission-driven experience that truly empowers the world to design, from passionate hobbyists through to professional creatives of all levels.
Canva and Affinity’s culture is built on creativity, inclusivity, and a strong sense of community. The company fosters an environment where every employee feels empowered to contribute ideas and take initiative. Both brands emphasise a collaborative spirit, ensuring that team members across the globe feel connected and aligned with the company's mission.
With a focus on diversity, Canva and Affinity encourage employees to bring their whole selves to work, promoting a culture that values different perspectives. The company also supports a balanced work-life approach, offering flexibility and prioritising employee well-being, which is central to maintaining its innovative and positive workplace environment.
Main hubs include weekly team connection events, a chef, wellness classes, and clubs – the team has access to over 400 clubs, such as tennis club, music club, book club, and more.
Affinity is incredibly passionate about championing and encouraging budding creative talent. It believes it has a vital part to play in driving innovation and change within communities. Support for the creative industries has never been more important which is why Affinity has been a headline sponsor the local Young Creative Awards for the last 5 years. Affinity’s Creative Director and Product Experts sit on the judging panel each year so get to see and feedback on the fantastic emerging local creative talent.
Affinity has also hosted local schools for engaging, creative sessions away from the classroom to help foster local upcoming talent & give them hands on experience and insight into working in the creative industry.
Canva also offers an Internship Program which is a 12-week opportunity in Australia designed to help students bridge the gap between classroom and office by working on real-world projects.