Otherway
A change in direction.
Otherway designs brands that redefine categories and culture.
Otherway is a design and communications studio with offices in London and New York.
The team are experts in creating and transforming brands for a new generation, placing them at the heart of culture to connect with audiences in innovative ways.
Otherway's work blurs the line between design and communications, combining bold conceptual thinking with exceptional execution to ensure that every interaction with the brand is meaningful and effective.
Based
London
Founded
2013
Company Size
21-99
Office Hours
9.30am–6pm
Specialism
Design, Advertising
Key Departments
Design, Strategy, Creative, Motion Design, Project Management, Performance Marketing
Jobs and Opportunities
Branding work for sustainable healthcare company, Cabinet Health
Branding work for light spirit, Decem
Branding work for grocery delivery service, Weezy
Advertising, strategy, content and digital design for Strongbow Ultra Dark Fruit
Branding work for alcohol-free beer, Lucky Saint
Inside the Company
Based in Primrose Hill, Otherway’s 50-person multidisciplinary team is made up of strategists, designers, creatives, copywriters, account managers, performance marketers and web developers.
For Otherway, the most successful clients and ventures are a result of combining smart ideas with a shared purpose.
The open workspace at Otherway encourages collaboration and togetherness
A nearby view from the Otherway studio
Mission and Values
From the start, Otherway’s mantra has been all about making great brands with good people. This enables the team to not only enjoy what they do and who they work with, but hopefully leave the world in a better place.
The vast majority of the company’s work looks to introduce new brands and ideas to the market; aiming to create the businesses of tomorrow from scratch, or relaunching the more established ones in bold new ways.
Actions speak louder than words at Otherway
Culture and Benefits
Collaboration sits at the heart of Otherway’s team culture. It believes that genuine partnership – with clients and with each other – leads to better work.
This extends from roundtable idea sessions at the start of each project, to celebratory team lunches and end-of-month round-ups at the end of projects, too.
Otherway believes dogs make the working day that little bit better
The team getting fed in the studio
Entry-Level Opportunities
Otherway has worked with and nurtured entry-level talent for the better part of the last decade. In fact, many of the company’s current design directors and senior members of staff initially joined them as interns.
As an agency, Otherway is committed to ongoing mentorship across all disciplines and has launched a rolling internship programme called The Good Internship.